IZMIR (Xinhua) – The electronic retail chains, one by one, from Turkey attracted foreign competition forced. Finally, the Electro World store in Turkey 32 Bimeks sell the sector has changed the balance. Dwindling number of foreign players in the sector. According to General Manager Arif Bayraktar Bimeks foreigners in Turkey will continue, and within three years of electronic retail outlet will be the Indians. Strategic market entry of foreign chains Turkey Bayraktar made a mistake, “but it did not work Bigbox called the largest metrekarelerle came. Cost increases, one by one, began to recede. “He said.
last days, incorporating the British Electro World, a leading figure in electronic retailing Bimeks continues to grow steadily. 82 in Turkey, Bornova district of Izmir, the third store opened. Opening of the General Manager was Köro?lu Hasan Bayraktar and franchise partner. Discount products to customers who want to take advantage of the early hours of the Aegean Region, famous donut was served. Following the opening in the comments Cihan’a Arif Bayraktar said they are aiming to open a store at least all of the 81 provinces. Since 2010, the total number of stores to 82 Franchise announces their franchise they had 37 from the number of branches, with the growth strategy adopted by the steady growth of multi-channel structure, and noted that they provide sustainable profitability. Bayraktar a big target moved out after the IPO, “This year’s goal is to reach the 100 stores. Today, 82 ‘t opened next week, 83′ surface will open. Have made a break through in recent days than you know, we bought the operations of Electro World Turkey. However, our goal with 100 stores, 110 will be completed with. We continue to grow steadily. Aiming to reach 120 to 130 stores in the next
‘THREE YEARS OF FOREIGNERS IN TURKEY TO COMPLETELY Hoisted’
Arif Bayraktar, Electro World ‘role in the sector after the receipt of purchase, and the withdrawal of foreign chains also discussed Turkey. Recalling foreigners entered the market in 2006 and 2007 Turkey said: “Before this competition as the four domestic players içerisindeydik. Foreign companies, the growth of Turkey’s economy and Europe due to the contraction in output was hoping to have. We have about six or seven years together, but foreigners operating in this market rally was a mistake. Made a strategic error. Metrekarelerle call Bigbox very large entries. Due to the increased loads of great shops trenches. Therefore, the geography of Turkey yay?lamad?lar. Istanbul, Ankara and Izmir were trapped in a certain city. Bimeks in 2010, both large and small stores and the internet and multi-channel strategy adopted in which the franchisee. At this point, turned out we were right. Multi-channel strategy, kept bigboxlar did not work. So now can not earn. Indians are very strong. “
foreigners, Turkey yay?lamamas?n?n next to the geography of the General Manager pointed out that internet sales Bayraktar started too late, then it is very difficult to remain in the market of Turkey emphasized that the cost and serious sense. Foreign retailers have experienced difficulties in their own countries, arguing that “Germany, Great Britain and the United States have serious problems in electronic retailing. Therefore, foreigners are no longer places a strong focus on the strategy adopted their own country and. Electro World is one of them. After all, these countries decided to withdraw their investments in the country, and we signed the purchase agreement. Other foreigners comes to a similar situation. As long as the profit outlets that were not operating in Turkey is inevitable. We do not know how much sustain, but after three years, the market will be completely local players. “He said. Xinhua
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