tweeting this story, please click on NEWS: # Syrian refugees in Lebanon, MasterCard & @ WFP Launches Application for E-Card Copy and paste http://bit.ly/1g2IsOh # digitalfood # zerohunger hashtaglar?n?.
LONDON & BEIRUT, Lebanon – (BUSINESS WIRE) – The largest humanitarian response to the crisis in Syria, as part of the United Nations World Food Programme (WFP) , to meet the food needs of hundreds of thousands of Syrian refugees and the local revitalize the economy began to publish an innovative electronic ticketing program.
end of the year 800,000 refugees in Lebanon, these electronic cards or e-cards, WFP’s private-sector partners who participated in shops MasterCard s (NYSE: MA) with the use of technical support.
outside Lebanon, WFP will schedule an e-card is similar to refugees in Jordan, which will be held again this is MasterCard’s technical assistance program will be distributed a few step to the end of 2013 and 2013, then 300,000 refugees will continue.
” This new e-cards
Syrian refugees will want to choose the food they want,” said WFP also Assistant Managing Director of the Company and Management Services Elisabeth Rasmusson added:” MasterCard, Lebanon and Jordan us in the two countries hosting refugees to much for helping us to appreciate the ticket system. That’s just joined forces to fight hunger, can produce an example of how powerful and innovative ways.
an e-card partnership larger, multi-year partnership with MasterCard is a part of, which began in September 2012. WFP and MasterCard electronic payment systems experience and complement each other to help the world’s hungry and vulnerable people.
” MasterCard and presentation of food aid technology believe that innovation has the power to uncover a better effect and a world apart from cash, be achieved by fasting believe that our vision of a world outside,” said Ann President of MasterCard International Markets Cairns , who added:” UN World Food Programme” We are committed to working to end hunger in the world
Nabatiyeh’te town house in southern Lebanon, in Syria in September
2000 (10,000 people) in the pilot implementation of the program, step by step, to be applied to other parts of the country and WFP will replace the paper tickets. Families are $ 27 per person per month is filled with shops participating in cards and these cards will be used for many products. This is to allow for the acquisition of foods that meet the needs of refugees, but also always found the food system will be provided access to fresh foods.
” This is remarkable since many monthsexperiencing difficulties for Syrian refugees in the Syrian crisis is really a very good opportunity,” said the WFP emergency coordinator, who also added Muhannad Hadi. ” E-cards also provide local merchants and traders of business operations, WFP will work more effectively in terms of time and cost. This is a win for all of us.”
” WFP to support, the payments and technology foresight konulardadaki important issues concerning refugees, WFP has combined experience and have produced a solution with the Levant, MasterCard,” said
WFP
e-cards may be more effective than physical food, presentations and more able to influence the transformation of tickets and other benefits reflects one of a kind. Syrian refugees so far through the program in 2013 through ticket Lebanon, Jordan, Turkey, Iraq and Egypt economies WFP aid has roughly 192 million dollars.
the largest and most complicated ACL situation in Syria, WFP response operation. WFP to meet the needs of people affected by the crisis every week, $ 30 million is needed.
WFP operations in Lebanon, Australia, Canada, European Commission, Finland, France, Germany, Ireland, Japan, Korea, Kuwait, Luxembourg, Norway, the United Kingdom and the United States is supported by.
broadcast-quality video can be found here: http://www.hightail.com/download/OGhjK3BPYStFd2ZsZThUQw
Photos can be seen here : http://www.flickr.com/photos/mastercardnews/sets/72157636394484515/
WFP’s largest humanitarian agency fighting hunger worldwide. Last year, the country’s 97 million people WFP food aid was 80. Follow us on Twitter @ wfp_media
For more information, please (email address: isim.soyisim @ wfp.org), contact:
Gregory Barrow, WFP / London, Tel. +44 207 2409001, Mob. +44 796 8008474
Abeer Etefa, WFP / Cairo, Tel. +202 2528 1730 ext. 2600, Mob. +20 0166634352
Laure
Chadraoui, WFP / Beirut, Amman, Mob. + 962795917987 and +9613489925
Jane Howard, WFP / Rome, Tel. +39 06 65132321, Mob. +39 346 7600521
Bettina Luescher, WFP / New York, Tel. +1 646 5566909, Mob. +1 6468241112
About MasterCard
MasterCard (NYSE: MA), www.mastercard.com is a global payments technology company involved in the industry. Over 210 countries and regions, the fastest payment processing network in the world operate, customers, financial institutions, traders, governments and businesses to each other are connected. MasterCard’s products and solutions are shaping their daily trading activities – such as shopping, travel, financial affairs of a company’s operation and management – all for an easier, more secure and more efficient. Follow us on twitter @ MasterCardNews , Join the conversation: Cashless chats and register for the latest news: Engagement Bureau .
the original source language text of this announcement is the official, and the current version. Translations are only to help the owner and the legal validity of the source language text in a single cross-reference with the text prepared according to the method studied.
Contact:For media inquiries made MasterCard:
APCO
Lidia Borisova / Daniella Lebor / Graham Ackerman
(t) +44.207.526.3656
(m) +44.781.854.2377 or
MasterCard
MasterCardWFP@apcoworldwide.com
Communications, Europe
Cristina Feliu,
+34915662524 Mob. +34608249244
Cristina_feliu@mastercard.com
or MasterCard
, Middle East and Africa
Jandri Nieuwoudt, (+971) 4391 4272 Mob
(+971) 56 jandre_nieuwoudt@mastercard.com
225 5069
Source: MasterCard
Photo
Syrian refugee holds his
Ali Ahmad Farhat MasterCard / WFP e-card, as others stand in line to receive theirs, at a basketball court. Photo Business Wire)
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