Media Markt, which has a history of 33 years, since 2007, serving in Turkey’s consumer electronics products in the market. After six years of experience in Turkey since the end of July last mediamarkt.com.tr address of the company started sales in Turkey market online.
online sales after the start of Media Markt, E-commerce Director Mehmet Çelikol company with Turkey in the market of electronic products, competition, the company’s offline and online operations and future goals on made an interview.
Media Markt Turkey when the market began to sell online?
As of July 31 mediamarkt.com.tr
started our sales online via the website. Exactly the right time to enter the online sales channel in Turkey believe that. As of 2014, the sector expect sales of over 1 billion TL of the internet, it is no longer a need to show activity pointing size. target before the last quarter of 2013 and we have successfully performed açmakt? online sales channel.
Online technology exchange market competition largest in Turkey. How do you assess market ?
Turkey, India, China before after annual growth of approximately 70 percent of the world’s second fastest growing e-commerce in the country. As the volume of online shopping with the largest sector of consumer electronics. There is a huge competition in this area.
consumer electronics online B2C sales volume amounting to nearly 1 billion, and this figure could say that about three percent of the total share of the development and is still very clear. This rate is approximately 25 per cent in countries such as Sweden and the Netherlands, around 15 per cent in some European countries are seeing reached. So the first one in the Netherlands every four electronic products are purchased online.
From this window, we lookpotential for Turkey itself and shows very clearly ahead 5-6 year period we expect a growth slowdown. Consumer demand in the market for the best rates and offer the right product to put out a near-perfect customer satisfaction We believe that the most important factors in terms of competition decompose.
playing together online and offline operations, if you do not have a separate unit?Media Markt available within the department that manages the e-commerce activities.
How many people working for
mediamarkt.com.t have a team?
with a team of about 30 people we serve. In electronic retailing firms operating in Turkey among the most comprehensive team can say that we are creating.
Mediamarkt.com.tr your marketing efforts for the work done in parallel to the physical stores Media Markt? Is there a link between online and
Media Markt, multi-channel strategy (Multichannel) desire to provide consumers with experience in each channel are similar. Our customers are important to customers and our strategy situated in fiction. Communication channels, as well as all sales were made to the customer across all channels deliver a similar experience and would like to give a similar message. In this context, the company’s online and offline marketing activities under one roof, the company is managed by the Marketing Department. Stores and through online sales so easily and that makes the common harmony.
online sales channel in addition to making a very important function in making research from internet prices reach stores and shops in determining preference of our customers to offer the best price. For this reason, the link between online and offline communications strategy is very important and we kurguluyoruz in this direction.
a good example of the bond between the online and offline give the name of the Pick-Up store delivery service. With this service, our customers want to purchase items from the internet that you can pick up from our store. He went to the store prepared items, the warranty certificate have been checked and are delivered quickly to a printed bill, answered questions about the use of the customer’s product. With this approach, we think that we have a new breath to Turkey online sales market and how to invest in such a technological infrastructure is also pleased to see that we were right as soon as possible.
So far, the most widely sold products or product categories which? Is there a difference in physical stores?Mediamarkt.com.tr the most out of your smartphone sold. You are watching the tablet and computer categories. Personal care, kitchen appliances, health groups such as infants and small appliances category covers also need to remember. About 35 percent of all sales unit based look at the% that are creating this kind of small household appliances. Contrary to the general trend of the market, this figure shows us that women constitute a significant portion of our customers.
What are your plans the short and medium term?In the short term the leadership of the national consumer electronics perakendecilerindeki
??want to achieve online sales. When we look at the figures reached true testament to this goal is currently possible to say that in some months. We want to be open and leading the difference. Europe’s No. 1 electronics retailer behooves us as a way to create these differences have given ourselves a period of one year.
Currently around 5 million monthly visitorslevel is the number of levels in the medium term will be 10 million. However, approximately 400 thousand to 500 thousand units per year we aim to deliver products to our customers. To reach this figure, all the e-commerce market will be one of the most important and desirable players.
Sinan OYPA
English Translation and Interpretation
Eastern Mediterranean University graduate. EticaretMag’de in Turkey and in the world of e-commerce initiatives, success stories and news writing. At the same time many images on the site have a finger in the study.
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