December 23, 2013
Internet, increasingly shrinking size of computers, smart phones, tablets, saying technological / digital life against individuals involved in all areas. New technology to avoid or distance themselves from these tools, which are now fully included into life after Equipped with latest technology communication tools does not seem so easy.
you years of generation is, whether x-generation and more advanced age to express for other generations is the social life, private life and business life, your relationships and life styles that converts digital technology, individuals themselves to follow and makes it mandatory to use.
published in 2002 in an article a kind of critical technologies to developing the theory runs, indicating that Douglas Kellner expressed as; ‘New technology process, our society and our culture every aspect is changing while we to understand our world and to convert both of them to understand them, we need to exploit and ‘. Here’s newspapers, magazines and books, this new type of broadcasting technology, which consists of tools that can help us to understand the process is one of the. Traditional publishing with an understanding of daily newspapers, an interest that books and in-depth analysis and files As for the magazine ‘ readers’ , now these publications nontransformed the electronic publications ‘user’ s is seen as.
computer and internet technology with the development of electronic publishing industry continues to gain widespread in Turkey. Initially it may seem like more costly than traditional publishing to electronic publishing distribution to broadcasters in the long term, in areas such as storage and printing can provide cost advantage in many respects. Email the author’s publisher with content while eliminating the obligation which every writer is the publisher of its content can be more quickly and communicate with readers able to receive feedback.
This e-content, faster and more effective interaction between authors and readers by providing feedback from readers in the direction of the author develops and enables content. So thanks to e-content readers, writers have established communication with the author is able to play an active role in directing the writing of content. In addition to these advantages in e-books with similar ease to other types of publications can be mentioned.
about electronic publishing in the sense of journalism and broadcasting has formed many positive expectations and perceptions to electronic publications in Turkey, recently added a new more. Turkey’s first interactive
access to information and use it quickly when changing formats, compared to traditional publishing, electronic publishing is becoming important to also know some basic differences. For example, the content of the tablet magazine to do in the preparation phase of this content images, video, multimedia aided supposed to be short. After the preparation of the content of the page design and animation team then comes the step of adding animations. Finally, developers are turning the page code. After these stages, the tablet comes ready for journal publication.
The target audience
Electronic publishing also carries specific nature than traditional publishing. More well-educated in the age range 18-35, are familiar with mobile culture, urban, and bilingual people with a passion for the hobby and the good life is defined as the target audience. Long and detailed text of these digital users to address the next ‘audience this mecrada monitoring, listening, scraping, drag and drop, touch, shake, translate’ like stating the Milky Way Publishing Group Digital Media Director Ali Emre Karagülle ‘ Online user attention threshold is a maximum of 4 min. For this video. Thousands of texts shot does not appeal to our users’ expressions in the expression of electronic publishing should be how quickly attracts attention. On the other hand files in tablet news magazine – interview more than one page of text, while other texts consisting of no more than 2-3 paragraphs attention is being paid to. An interactive text fun with the promising and read endearing as a claims indicating whether Ali Emre Karagülle it as an indicator on the digital broadcast Mars TAB magazine in AppStore ‘Entertainment’ ie entertainment category under it ‘lifestyle’ that lifestyle sub-category There is remarkable.
form of publication in the publishing industry, content to reach readers, readers, or in other words, the author’s and publisher’s interaction with the user continues to evolve. Contact the primary purpose of the message to be communicated in the right way and be alg?lat?l Given that social media is indispensable in Twitter’s 140-character limit and watch online videos, even in the 4 min. attention is limited to accurate and effective communication can bring serious problems are worrying. Publishers and authors to express itself on the one hand facilitate the speed and the digital channels, on the other hand can create difficulties because of time constraints. Receive information and direction sensing multiple senses at the same time addressing the many interactive interactive usage rather than read text, move the function Entertaining wonder that the future may result in the discharge of the content of the information? Used in place of a content reading and entertainment content consumed on the axis, to be informed entertaining, or turn into fun as it provides knowledge questions will be discussed seems longer.
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